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Healthcare Agency Business Development Support

 
Case Study

 

Scenario:
  • Biopharma consulting firm needs background market information and support for upcoming pitch with potential new client.
Background:
  • Biopharmaceutical consulting firm was preparing for upcoming project pitch with specialty pharma company client to support client’s efforts to divest or outlicense 3 older compounds.
  • Compounds have applications across a range of indications.
Objectives:
  • Firm needed a top level market overview of markets where products compete to gain a better understanding of standards of care, product usage, competitive landscape, competitive compounds in development, size of opportunity, and sense of unmet needs.
Approach:
  • Review of literature, secondary data and syndicated market reports
  • Resources used:
    • Multiple Business Insights Reports:
    • Medical Letter
    • Treatment Guidelines
    • Brief Literature search
  • Findings were presented in decision tree format to facilitate use in discussions with potential client
Key Findings:
  • One drug was considered obsolete due to toxicity potential and advancements in newer therapies. 
  • Second drug faced generic competition and competed in a highly competitive market with no life cycle management opportunities for new indications
  • Third drug faced generic competition for licensed indication, but had potential LCM opportunities for development in new indications where it may have a competitive advantage.
Outcomes:
  • Firm was able to make strategic recommendations in early discussions with their client and was able to land outlicensing project assignment.